Irina Sandu

on mobile and Mozilla

Month: October, 2012

Android and mobile browsing insights – Week 42

Every week (or so) I post an overview on what’s been happening in the mobile (browsing) world and is relevant to Mozilla.

  • 7.9-inch iPad mini launched
  • Nexus 10-inch tablet rumored to be revealed at Android event on the 29th of October
  • Chrome OS has been ported to ARM architecture
  • Nokia launching $199 entry-level Lumia smartphone aimed at emerging markets
  • Mobile phones to overtake PCs as most common Web access method in 2013, according to Gartner
  • Nearly 2 out of 3 smartphones shipped in H1 of 2012 were on Android, according to Vision Mobile

Read the rest of this entry »

Android and mobile browsing insights – Week 40

Every week (or so) I post an overview on what’s been happening in the mobile (browsing) world and is relevant to Mozilla.

  • 2012 stats: 38% of phones sold are under $39, average price of phones went up to $143, in 2013 more than 50% of all phones sold will be smart, 9% of all phones in use have dual-SIM support
  • Asia reached 1 billion Netizens, of which 794 million will be mobile users by the end of 2012
  • US Congressional report recommends away from business with Chinese network equipment manufacturers
  • LG rumored to be next Nexus OEM
  • Windows Phone 8 device line-up from Nokia and HTC expected to be available soon
  • Nokia introduced data compression app in App Store aimed at emerging markets
  • Amazon opened Japan as a market for app submissions


2012 estimates for the handset market have been published by Tomi Ahonen. Highlights include:

  • 11% of all handsets shipped this year will cost over $450 (premium smartphones), 13% are between $150 and $449 (mid-price smartphones), 17% between $80 and $149 (low-cost smartphones), 21% between $40 and $79 (feature phones) and 38% under $39 (ultra low-cost phones)
  • in 2012 there will be 1.75 billion phones sold that will generate revenues of 250 billion
  • the average price of a phone has gone up to $143, although the average price of feature phones went down to $40 and of smartphones also dropped to $289
  • the rise in average phone price is due to more smartphones being sold this year than last year, from 30% in 2011 to 41%
  • in 2013 we can expect that more than 50% of all phones sold globally will be smartphones
  • there are 5.5 billion phones in use, 1.2 billion of which are smartphones
  • 9% of all phones in use have dual-SIM support, 23% have a touch screen, 25% have WiFi, 41% support 3G or faster, 79% have Bluetooth and 81% have cameras
  • install base for Android at the end of 2012 is estimated at 53% of smartphones, iOS at 20%, Symbian at 11%, followed by Blackberry with 8%, bada with 3% and Windows with 2%


Asia has reached 1 billion Netizens, for many of which mobile is the primary mode of accessing the Internet, according to We are Social, a digital ad agency.

  • Asia has a 22% smartphone penetration and is home to more than 3 billion mobile subscriptions
  • there will be 794 million mobile Internet users in Asia by the end of 2012
  • 18% of all Web traffic in Asia comes from mobile devices
  • in China, mobile Internet users (388 million) outnumber PC-based ones (380 million)


A US Congressional report recommends that US businesses do not work with Chinese network equipment manufacturers, the biggest of which are Huawei and ZTE, due to potential influence of the Chinese government in the companies. The report focuses on networking equipment (towers and routers), not on handsets. The 2 organizations denounced the recommendations of the report. Huawei is the world’s second-biggest maker of routers and ZTE is the 5th. In the smartphone market, ZTE ranked 5th biggest OEM by shipments in Q2 of 2012, according to IDC.


Rumors point to LG as the OEM behind the next Android Nexus device, who would possibly share the launch with Motorola. Specs are believed to be a 1.5 GHz quad-core Qualcomm CPU, Adreno 320 GPU, 2 GB of RAM and a 4.7-inch screen that will run Jelly Bean. The device is expected in market for the winter holiday season, the biggest sales period in the phone business.


2 new series of Windows Phone 8 devices, each with a high and a low-end unit, have been announced, from Nokia (Lumia 920 and 820) and from HTC (8X and 8S). They are expected to be available in Europe and the US ahead of the holiday season, with pre-orders beginning on the 21st of October, according to The Verge. Features of Windows Phone 8 are expected to be revealed on the 29th of October.


Nokia introduced its Xpress App for the Lumia line in the Windows Phone Marketplace, an app that is aimed at reducing data usage and with it, costs. The app monitors data and bandwidth consumption, compresses data by up to 85% for browser sessions and allows users to download files to a SkyDrive account instead of on their devices. This is aimed at consumers in emerging  markets, that are particularly sensitive to data costs and also includes an instant translation service, which is a feature that is popular in these markets.


Amazon announced that it now allows developers to submit apps for distribution through its Android app store in Japan. The company usually first opens its app store for new markets ahead of making its Kindle Fire line available.

Android and mobile browsing insights – Week 39

Every week (or so) I post an overview on what’s been happening in the mobile (browsing) world and is relevant to Mozilla.


  • Mobile devices account for more than 10% of page views in the US and select European countries
  • The average tablet users in the US does not generate more page views than the average phone user, despite longer browser sessions
  • Difference in data tracking at infrastructure and device levels exposed in US study
  • Upgrade to 4G speeds increases data demand of users
  • Rumoured announcement of 7.8-inch iPad Mini in October
  • 55% of Androids are on Gingerbread, 23% on Ice Cream Sandwich and 12% on Froyo
  • Chrome is default browser on the Motorola Razor M
  • 25% of Americans own a tablet, half on iOS and half on Android
  • Device with 1.7 GHz quad-core CPU soon available in Europe and North Asia


Mobile devices account for 13.3% of page views in the US, a growing trend from twice less just a year ago. Europe is also seeing good shares of mobile traffic, with the UK seeing 16.4% of its traffic on mobile, followed by Ireland with 11.5%, Russia with 10.4% and Norway with 10%. The rest of Europe nations have less mobile traffic and are spear-headed by Spain, Switzerland and Sweden in the 9% range down to Portugal, Poland and Turkey with 3-1%.


Inside the US, 9% of the 13% mobile traffic comes from phones and 4.3% from tablets, a ratio which is proportional to the penetration of the 2 form factors in the country. This means that while browsing sessions on tablets are longer than those on phones, they don’t happen as often and an average tablet user does not account for more than 1 phone user in terms of page views.


A study in the US exposed differences in data usage measuring at the device level and at carrier tower level, where there was more traffic counted than it reaches the device. This comes from the fact that data is measured when it comes out of the infrastructure and does not account for lost signal or have a check at the device level, in the region that was used for the study.


20-30GB / month of data is required to meet the needs of the average 4G user, according to CiQual Research. 33% of the data is being used to upload, compared with 11% for 3G customers. Social Media and sharing videos and pictures is changing the balance of downloaded versus uploaded traffic.


Rumors point to the announcement of an 7.8 inch iPad Mini at a press event in October. This release would open up a new market segment for iOS on tablets that has been relatively small and uncompetitive until a few months ago, when the Nexus 7 tablet was launched, followed by a new wave of Kindle Fires


New Android version distribution numbers: Gingerbread at 55.8%, Ice Cream Sandwich at 23.7%, Froyo at 12.9%, rest amount to 7.6%.


Motorola bundles Chrome as the default browser on the Razor M device.


25% of Americans own a tablet, half on iOS and half on Android.


New speed records achieved: the 1.7 GHz quad-core Tegra 3 HTC One X+ will be available in Europe and north of Asia this month.


Get every new post delivered to your Inbox.