by Irina Sandu
A brand is made from the connections people make to it. The sum of the perceptions of people aware of your brand is what creates your personality, your character, your brand. These perceptions build over time and they build because of repeated similar communications of your products and values. The messages your brand sends can be short, like seeing the logo on a product, or big and meaningful, like the experience of your product or your service. Consistency is one of the keys to a good branding. Deliver the same experience over and over again to ensure happy and returning customers. Don’t compromise. When you change the way you interact with people, do it in a way that restates your values and keeps your customers. Keep your standards so your customers stay.
So Starbucks, don’t reduce the staff on a Sunday just because it’s a slow day. Sunday is just as good as any day to keep your customers happy.